How Effective is Humor in Marketing & Advertising – regardless of the medium?

TweetIn a recent project, we have been working with a client and are using subtle and tasteful humor to try and reach his clients… How effective do you think this is … Any feedback is appreciate!

The 10 Major Newspapers That Will Either Fold or Go Digital Next

Tweethttp://www.time.com/time/business/article/0,8599,1883785,00.html?iid=perma_share

Mortgage Companies and Salesforce.com – Viable Combination?

Tweethttp://preview.tinyurl.com/bqmjf5

Linked in Q & A

Tweethttp://www.linkedin.com/answers/technology/web-development/TCH_WDD/430871-38668928