TweetIt’s as important today as your customer service reputation, your professional and work reputation … If you aren’t aware of the recent increase of social media by all business segments – small to medium sized business, corporations, and individuals in addition to your customers … simply Google “social media” and you will be inundated with [...]
Online Reputation? What's That?
Filed Under: Advertising, Business, Facebook, LinkedIn, marketing, social media, Technology, twitter Tagged With: Agency, Evans Media Group, evansmediagroup.com, Facebook, feed, friend, friend feed, Google, google alerts, Kansas City, marketing, media, mobile marketing, Online, online reputation, overland park, overland park ks, Paul Evans, PR, reputation, Sara Paxton, SEM, SEO, social, social media, Social Media ks, social media maven, social media revolution, twitter, twitter search, twitter.com/evansmediagroup, youtube
Get STICKY!
TweetSticky that is … in marketing speak. Sticky is a term we use to describe how memorable something is .. like a tag line. Just Do It. That was pretty sticky for the folks at Nike … or Got Milk? for the Dairy Board. On that note, and as a word of free advice … [...]
Filed Under: Advertising, Automotive, Business, collision repair, Economy, marketing, social media, Technology, twitter Tagged With: a door with a dent, Agency, Big Al's Collision, dairy board, Evans Media Group, Facebook, Fender bent, get sticky, got dent, got milk, just do it, Kansas City, kung fu, lulu's dim sum, marketing, master po, masterCard, mobile marketing, nike, Nobody Doesn't Like Sara Lee, Online, overland park, Paul Evans, Paul Evans Evans Media Group, paul evans ks, PR, Put a Tiger in Your Tank, Reach Out and Touch Somebody, Sara Paxton, Sara Paxton Evans Media Group, sara paxton ks, SEM, SEO, social media, tagline, Tom's AutoBody, twitter, We'll make you forget you ever had an accident, When we're done, you won't know where it went
Shoot a Duck!
TweetYou’ve heard the old saying … “Shoot where the ducks are flying”? Well, as it relates to advertising, in essence it means spend your money where it will do the most good. Think long and hard about a $10,000 trade show expense if you won’t see a speedy return on the investment. Watch out for [...]
Filed Under: Advertising, Business, Economy, Facebook, LinkedIn, marketing, social media, Technology, twitter Tagged With: Advertising, Agency, analytics, crm, diner placemats, Evans Media Group, evansmediagroup.com, Facebook, freecrm, freecrm.com, gross sales, Kansas City, management software, marketing, measurement, mobile marketing, Online, online ads, overland park, Paul Evans, PR, print ad, profit, Return on Investment, ROI, salesforce.com, Sara Paxton, SEM, SEO, Shoot A Duck, Shoot where the ducks are flying, social media, sugar crm, trade show, twitter, zoho crm
Bed Bugs, Cold Food and Bent Sheetmetal … Going after the Thin Market (your customer).
TweetCollision repair is what we call in the ad biz … a thin market. That is, on any given day there are only a finite number of people that will have a need for our service. Unfortunately, we do not know who those people are, or will be. We do know that on average, people [...]
Filed Under: Advertising, Business, Economy, Facebook, marketing, Technology, twitter Tagged With: Advertising, Agency, Bed bugs, bent sheetmetal, cold food, collision repair, Evans Media Group, evansmediagroup.com, Facebook, Going After the thin market, Kansas City, KS, marketing, mattress, mattress sales, mobile marketing, Online, overland park, Paul Evans, PR, sales, sales cycle, Sara Paxton, SEM, SEO, social media, Steve Wasserman, T.O.M.A., thin market, TOMA, top of mind awareness, try my product, twitter, video professor