Overland Park, KS (EMG) – November 17, 2009. When a series of events brought about the opportunity for Paul Evans to relocate Evans Media Group, a boutique advertising and social media agency to the Midwest from its original location just outside New York City, Evans and his partner wasted no time. “Over the years, business had brought me to Kansas City many times and I had always been intrigued by this center of culture and diversity in the heartland” said Evans from his Overland Park, KS office.
“My partner was originally from Missouri, although meeting and dealing with her, one would assume she hailed from Madison Avenue in New York, the heart of the agency business”, he quipped. “But between her urgings and my growing love of the KC metro, we took the plunge and moved our entire operation”.
The nature of the business at Evans Media Group had been in a state of change anyway said EMG Managing Partner and CTO, Sara Paxton. “The move from a more traditional media agency to one that focused more on the social aspects of marketing had been underway for some time at EMG. The sheer virtuality of our clients and our agency were becoming more apparent every day. While our closeness to New York City and our 300 year old farm house office was attractive to us personally, our physical location was diminishing in importance as our client base became more mobile and less brick and mortar”, she said.
The agency focuses primarily on smaller businesses, although both partners have worked for multi-national corporate entities, they are sworn to help grow small business and as a founding principle, believe that America runs on small business. President and CMO Evans explains, “We try to provide small business with all the tools and opportunity available to big business but at a fraction of what it would normally cost to access those contrivances. With social media at the forefront and traditional media experience providing the historical skill set, EMG clients can leverage the best of both worlds.
EMG clients range from manufacturing and web development, to mail order distributors and food and beverage purveyors, luxury day spas, high end magazine publishers and a division of Kraft Foods, but as Paxton underscores, “We are extremely fluid … changing and morphing into what our clients need us to be as the tides of social media shift and look different from week to week”. Evans adds, “As an example of how the landscape changes offer greater opportunity, we now offer something that is so new I don’t think anybody else is doing it yet … live managed social media updating from an event or happening.
Managed being the operative word here … this is not a group of text-fervent fans, but an actual, planned and managed effort directed at disseminating branded messaging in real time, targeting fans and followers that are not at the event”.
Recently an annual charity boxing event was updated with text, images and streaming video to Facebook and twitter, live by a team from Evans Media Group from ring-side. The resulting push generated a unprecedented flow of activity and brand awareness for the event and contributing sponsors. Like a radio station live-remote, gone web 2.0!
This kind of think-on-your-feet functionality, coupled with solid public relations and marketing practice is what sets Evans Media Group apart in the agency world. “Yes, said Evans, “We’re quite a bit different from most traditional, or even social media agencies … we are a little off the wall, willing to try anything new, based in traditional marketing, but with a full grasp on the new”.
As their website proclaims, Evans Media Group, Kansas City’s Social Media Agency uses a combination of Research, Media Relations, Publicity, and Social Marketing Communications to promote clients to the widest possible segment of the public and business communities. They still believe that the most significant person in an agency/client relationship is the client. That may be an old fashioned set of principles in a new aged world, but according to Evans and Paxton, it’s what makes their clients happy to see them when they walk through their door.
Says Paxton, “We can be your local resource to kick start a stagnant social media marketing campaign across the top social networks, like LinkedIn, Twitter, Facebook, YouTube etc. But we still talk to businesses every day that have yet to venture over to the social media side … and that’s okay too. We specialize in launching social media efforts where no prior presence, experience or online reputation has been established”.
Evans concurs, “If a business is not sure what they are looking for, or how much they should invest in social media, or any advertising for that matter … just give Evans Media Group a call and we will perform a no charge on-site analysis of what it will take to get the Twitterverse abuzz about you, your business and your brand.
For more information or to contact Evans Media Group, go to their website at Evansmediagroup.com
Paul Evans is the President and CMO of Evans Media Group, a boutique agency located in Overland Park, KS that specializes in traditional marketing, social media marketing, online marketing, and public relations.