Finding Love in 140 Characters or Less …

TweetRecently, the partners at Evans Media Group, Kansas City’s Social Media Agency, were asked to be guests on a televised news segment at the local CBS affiliate station KCTV5. “We were to appear during the nightly news and be interviewed by the host of a web themed segment about our involvement in social media,” said [...]

Holy Analytics! How to: Google Analytics for Facebook Pages

TweetNow, you are talking! Our position at Evans Media Group is that if you cannot measure it, you cannot manage it. We were excited to find this recent feature on how to track visits to your Facebook pages, just like you should be doing on your website. Google Analytics is the world’s leading analytical data [...]

Death of the Direct Message (Part I)

TweetUnfortunately, Twitter still finds value in the Direct Message and the automated DM. We don’t share that opinion, and the recent onslaught on Direct Message hacking and spamming only prove the diminished value of this feature. Beware of the recent spam DM that we have been receiving. See a preview of the messages here: Don’t [...]

Will Google Buzz Kill The Social Media Star?

TweetFor all of you little guys on the internet that have been leveraging your brand using social media and social search – sit up, and pay attention. Last week, Google launched their own social network, called Google Buzz. For those of you just getting up to speed on Twitter and Foursquare, did your shoulders just [...]

My Blog Has a First Name … It's B.R.A.N.D.

TweetIn the old days … that is, before the web and more recently social media … choosing the name for your business was a simple matter. If your name was Bob and you were a plumber’s apprentice, there finally came a time for you to spread your wings and go off on your own. Now [...]

Social Media Case Study: CEIVA.Com Leverages Super Bowl and Social Media Muscle

Tweet The Super Bowl and Social Media …Two of the most extreme forces in twenty first century marketing. Is tapping both the Holy Grail? As the whirlwind of Super Bowl mania approaches the Miami metro like a hurricane about to make landfall, companies and businesses across the country try to grab the coat tails of [...]

Quit Counting. Social Media Isn't About The Numbers …

TweetOr fans. Or followers. Or friends. Confused? Many people are. Most of us have been programmed to think that everything in life is about the numbers. How many minutes you’ve used. How much you weigh. How many screen hours your kids view each day. How many units you’ve sold. How much money you’ve made. The [...]