Sports programming is also moving swiftly into this realm, with mega-events such as the Olympics, March Madness and the World Cup reaching tens of millions of viewers through live streaming.
As online video strengthens its hold, content owners are getting more sophisticated about how they syndicate their content online, whether by building social network interaction into their players, populating clips across sites such as YouTube and Hulu, or employing the services of ad networks and content specialists to maximize exposure to media.
Technology companies are also seizing an opportunity to market devices that take advantage of the consumer’s desire to merge the online and TV viewing experiences. These trends are creating an environment in which online video will continue to thrive well into the future.
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