Digital Video Boosts Effectiveness of Cross-Media Campaigns
In a world where brands are increasingly seeking a competitive ROI, digital video is emerging as an effective platform in cross-media marketing campaigns. Especially in aggressive sectors, it proves that intelligence and resourcefulness can out-perform a big budget. Not only is it the trendiest manner for communicating on the Web, but it is freely dispersed, enhances site ranking and builds brand name credibility. A growing number of consumers and potential clients prefer to see and hear about...
Read MoreMobile Marketing: Creating a Competitive Advantage
With the constant proliferation of media platforms, brands are researching and discovering strength within the mobile realm to create consumer awareness and engagement. The benefit is in the name itself.
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