Social Media is a Science. Rocket Science, in fact.

TweetYes, that’s what I said. Rocket science.  Shaking your head in disbelief? Really? Well, would you design or develop your own website? Or would you look to a web development company or web designer to complete that piece of your marketing toolkit. Likewise, would you shoot your own television commercial or buy or place your [...]

My Blog Has a First Name … It's B.R.A.N.D.

TweetIn the old days … that is, before the web and more recently social media … choosing the name for your business was a simple matter. If your name was Bob and you were a plumber’s apprentice, there finally came a time for you to spread your wings and go off on your own. Now [...]

Battle for A Senate Seat Determined by a GOP Tweet

Tweet Scott Brown, a little-known Republican state senator, pulled off an amazing upset utilizing Google, SEO, and social media avenues to leverage his campaign.  In an impressive margin, Scott Brown defeated Martha Coakley, the state’s Democratic attorney general, who was clearly favored to win in early polls and even up until a month ago.  Coakley [...]

Top 10 Tweets For the First 10 Days of 2010

Tweet 10.  Have you laughed yet today? End your day on a high note. We did. http://ow.ly/T8ja 9.   When you just have to say “NO” to Client PR Pitch http://ow.ly/TQWG via @HowellMarketing 8.   2010: The Year Social Marketing Gets Serious - http://ow.ly/SMkR 7.  Elvis: The Rock ‘N Roll Legend That Trends On Twitter http://ow.ly/Uue4 6.   Online Reputation? [...]

Have you been beat by the tweet?

TweetTired of hearing about social media? Still can’t figure out if it is tweet, twit or tweeter? Haven’t figured out your Facebook page from your profile or your group? Well, a great new video from the Socialnomics guys that told us all that Social Media is not a fad has been released and it showcases some of [...]

East Coast Social Media Agency Relocates to Kansas City Metro

TweetOverland Park, KS (EMG) – November 17, 2009. When a series of events brought about the opportunity for Paul Evans to relocate Evans Media Group, a boutique advertising and social media agency to the Midwest from its original location just outside New York City, Evans and his partner wasted no time. “Over the years, business [...]

TWEET THIS!!

TweetThose words, delivered “Goodfellas – Joe Pesci-like” as the body shop owner grasped himself below the belt, had everybody chuckling … pretty funny initially … this guy also does a pretty good Di Nero, but in retrospect, it was quite sad … let me explain. Now I’m not going to reveal who said it, or [...]

Get STICKY!

TweetSticky that is … in marketing speak. Sticky is a term we use to describe how memorable something is .. like a tag line. Just Do It. That was pretty sticky for the folks at Nike … or Got Milk? for the Dairy Board. On that note, and as a word of free advice … [...]