My Blog Has a First Name … It’s B.R.A.N.D.
In the old days … that is, before the web and more recently social media … choosing the name for your business was a simple matter. If your name was Bob and you were a plumber’s apprentice, there finally came a time for you to spread your wings and go off on your own. Now in charge of your own destiny, you set off for the local print shop to buy your first business cards and maybe some flyers and post cards. “Bob’s Plumbing Service”, you proudly said to the...
Read MoreRewind: A Look Back at January 20, 2010
We share a lot of information each day! We are going to capture some of our favorites here each day and highlight our favorite interactions each day with the hope that you’ll find great new people on twitter to connect with. Here are some of our favorite tweets from today. Headlines The Times to Charge for Frequent Access to Its Web Site http://ow.ly/Yzfg Battle for A Senate Seat Determined by a GOP Tweet http://ow.ly/Ys80 Ad Campaigns How To Look Good Naked From The W...
Read MoreBattle for A Senate Seat Determined by a GOP Tweet
Scott Brown, a little-known Republican state senator, pulled off an amazing upset utilizing Google, SEO, and social media avenues to leverage his campaign. In an impressive margin, Scott Brown defeated Martha Coakley, the state’s Democratic attorney general, who was clearly favored to win in early polls and even up until a month ago. Coakley easily won the Democratic primary. But with 84 percent of the vote in, Brown had 52 percent of the vote with only 47 percent going to Martha...
Read MoreHave you been beat by the tweet?
Tired of hearing about social media? Still can’t figure out if it is tweet, twit or tweeter? Haven’t figured out your Facebook page from your profile or your group? Well, a great new video from the Socialnomics guys that told us all that Social Media is not a fad has been released and it showcases some of the numbers and statistics behind successful launches and implementations of Social Media Campaigns. Will this be the result for everyone? Who knows, but if you haven’t...
Read MoreTWEET THIS!!
Those words, delivered “Goodfellas – Joe Pesci-like” as the body shop owner grasped himself below the belt, had everybody chuckling … pretty funny initially … this guy also does a pretty good Di Nero, but in retrospect, it was quite sad … let me explain. Now I’m not going to reveal who said it, or even what State the body shop owner is from (It was on the East coast … ). I wouldn’t want to besmirch an entire State by contributing to an old stereotypical stigma that we in...
Read MoreGet STICKY!
Sticky that is … in marketing speak. Sticky is a term we use to describe how memorable something is .. like a tag line. Just Do It. That was pretty sticky for the folks at Nike … or Got Milk? for the Dairy Board. On that note, and as a word of free advice … stop reusing the Got … anything, it has now officially become the most plagiarized tagline in advertising history and has begun to have a subliminally negative effect on those silly enough to try to reinvent it for...
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