King James and How He Leveraged Twitter …
Tweet What can business owners learn from LeBron James? Any thoughts on what the most active water cooler buzz was about recently? World events? Global warming? The BP oil debacle? Not so much … Arguably the biggest question on the tip of everybody’s tongue was where NBA all star LeBron James would end up? While the rest of the NBA’s free agents had their people release their future plans to the media, LeBron took an unusual and heretofore untried marketing approach. Keeping his...
Read More“Shocked” By Recent Facebook Virus and Spam Attack
Tweet Beware of a recent Facebook virus that we’ve seen circulating online beginning early today, Friday, June 25, 2010. It will arrive as a message in your inbox on Facebook and will include a link. Immediately delete this message and do not click on the link. If you receive this message, you should notify the individual so that they can change their password and make an update to their friends not to click on the link and that they have been hacked. Here is an example of the message...
Read MoreThe New York Times Bans the Use of the Word “Tweet”? … Well, Not Yet.
Tweet Aah! The Internet … source of all information, wellspring of data, and now it seems … not to be (entirely) trusted … who knew?? Recently a blog post by Choire Sicha (common pronunciation) at TheAwl.com proclaimed that New York Times standards editor, Phil Corbett had issued a memo banning the use of “tweet” the invented past tense version of the noun-verb Twitter. The fact is, Phil Corbett did send out a memo, a portion of which is included below. Mr. Corbett however, has...
Read MoreFacebook + Mobile = Social Media Marketing Success
Looking for ways to easily increase fans on Facebook? It’s as easy as a text message! Anyone who has enabled Facebook mobile with their Facebook account can simply send a text to Facebook’s short code 32665 (FBOOK). Your customers can “Like” or “fan” your Facebook page by simply texting the message “like yourcustomurl” to Facebook’s short code 32665 (FBOOK). It’s that easy! This feature can be very useful in driving traffic to...
Read MoreGrass Roots Social Media Initiative To Save The Kansas City Folgers Plant
Horrors! The delicious smell of roasting coffee as you walk or drive anywhere near Broadway in the heart of down town Kansas City is about to be stanched for ever! Since 1908 the aroma that has been delighting passers-by, its caffeinated tendrils wafting passed the noses and awakening the senses of Kansas Citians for more than a hundred years is about to be snuffed out by parent company, J.M. Smucker Co. According to an article in the Kansas City Star, Folgers Coffee Co. will close its longtime...
Read MoreI Lost A Friend Yesterday …
Martin Stein, Founder of RMI Direct Marketing passed from this life yesterday after a losing a battle with cancer. Martin and I shared a love of the arts and as such sat on the board of a little performing arts center in Danbury, CT and enjoyed many a warm summer evening under the stars listening to artists as varied as The Three Tenors, Willy Nelson, Sheryl Crow, Kenny Loggins and Melissa Etheridge and greats like BB King, Steve Winwood and Jerry Garcia. Martin had a great love for food and...
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