Twitter’s A Buzz About Brands
Tweet In a recent study released by eMarketer, a leader in research and analysis on Digital Marketing and Media, it was revealed that based on an April 2010 study by ROI Research commissioned by Performics, active Twitter users spend one-third of their time tweeting about companies or products. Furthermore, Twitter users aren’t shy. 32% actively make recommendations, while 30% ask for recommendations in their own purchasing decisions. Many marketers are trying to encourage this behavior...
Read MoreFacebook + Mobile = Social Media Marketing Success
Looking for ways to easily increase fans on Facebook? It’s as easy as a text message! Anyone who has enabled Facebook mobile with their Facebook account can simply send a text to Facebook’s short code 32665 (FBOOK). Your customers can “Like” or “fan” your Facebook page by simply texting the message “like yourcustomurl” to Facebook’s short code 32665 (FBOOK). It’s that easy! This feature can be very useful in driving traffic to...
Read MoreGrass Roots Social Media Initiative To Save The Kansas City Folgers Plant
Horrors! The delicious smell of roasting coffee as you walk or drive anywhere near Broadway in the heart of down town Kansas City is about to be stanched for ever! Since 1908 the aroma that has been delighting passers-by, its caffeinated tendrils wafting passed the noses and awakening the senses of Kansas Citians for more than a hundred years is about to be snuffed out by parent company, J.M. Smucker Co. According to an article in the Kansas City Star, Folgers Coffee Co. will close its longtime...
Read MoreTwitter Turns Tuesday Into Testing and Tweaking Time
Twitter, the micro-blogging service and social media company founded by Jack Dorsey, Evan Williams, and Biz Stone among others, has seen steady growth month over month and a combined growth over the past year of 294.26%. So, if you are a social media networking site with 23 million unique visitors, what do you do to attract a revenue stream and more users? Apparently, spend a day testing out some new features and updates. And that is just what they spent today doing. Twitter spent Tuesday doing...
Read MoreI Lost A Friend Yesterday …
Martin Stein, Founder of RMI Direct Marketing passed from this life yesterday after a losing a battle with cancer. Martin and I shared a love of the arts and as such sat on the board of a little performing arts center in Danbury, CT and enjoyed many a warm summer evening under the stars listening to artists as varied as The Three Tenors, Willy Nelson, Sheryl Crow, Kenny Loggins and Melissa Etheridge and greats like BB King, Steve Winwood and Jerry Garcia. Martin had a great love for food and...
Read MoreBetty White to Appear on SNL – Thanks to Facebook Fans!
It all started with a 29-year old man living in San Antonio around New Year’s Eve. He created a simple, and even polite Facebook page called “Betty White to Host SNL (please?)!” The initial goal was to find at least 5,000 fans and then share the feedback with the executive producer of SNL, Lorne Michaels, hoping this would inspire SNL to feature the octogenarian as a Saturday Night Live host. Near the end of January, the page hit the original goal of 5,000 fans, after about a...
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