SmartBrief Advertising Industry Predictions for 2011
Recent responses collected from SmartBrief showing different opinions regarding the US advertising market, social media marketing plans, regulation and more: What overall trend do you anticipate in the U.S. advertising market in 2011? More slow, steady growth 64.42% U.S. advertising spending will be about the same 22.12% Economic growth and ad spending will accelerate rapidly 11.54% Spending will be down from 2010 1.92% Do you expect your company to create jobs in...
Read MoreBlack, Green and Cyber – The Colors of Online Spending
In a look at the colors of the online spending rainbow, ComScore reported the holiday season retail e-commerce spending for the first 43 days of the November – December 2010 holiday season. To date, more than $23.82 billion has been spent online, which is a 12 percent increase versus the same time period for 2009. The week ending December 12 surpassed $5.31 billion in spending, an increase of 12 percent in comparison to the same week in 2009. Monday, December 13, known as “Green...
Read MoreYear In Review: A Look Back at 2009
Curious to see what we were talking about on Twitter in 2009? Here’s the list: 2009 Twitter Trends News Events 1. #iranelection 2. Swine Flu 3. Gaza 4. Iran 5. Tehran 6. #swineflu 7. AIG 8. #uksnow 9. Earth Hour 10. #inaug09 People 1. Michael Jackson 2. Susan Boyle 3. Adam Lambert 4. Kobe (Bryant) 5. Chris Brown 6. Chuck Norris 7. Joe Wilson 8. Tiger Woods 9. Christian Bale 10. A-Rod (Alex Rodriguez) Movies 1. Harry Potter 2. New Moon 3. District 9 4. Paranormal Activity 5. Star Trek 6....
Read MoreYear In Review 2010 Trends on Twitter
The numbers are in. Over 25 billion tweets were sent in 2010, and Twitter has analyzed these tweets and organized them into the top categories as the overall top 10 Twitter trends. Twitter has broken out the top trending topics into eight categories: News Events, People, Movies, Television, Technology, World Cup, Sports, and Hashtags. Twitter’s list indicates what we were interested in during the course of the year and what the buzz was online. It should be noted that this is a...
Read MoreIs Facebook Missing The Mark With Their Targeted Ads?
How good at targeting is Facebook? From ads regarding shoes to the latest TV shows and their episodes, Facebook is serving up a ton of online ads. After their latest phase in ad targeting in November, it will be interesting to see how they continue to adapt their targeting, focusing on demographics and interests. Many feel Facebook will save the declining click through rates that have been falling for years. Many marketers are hoping that with the surge of social networks, and increased...
Read MoreHappy 80th Birthday Mickey Mouse!!
“I hope that we never lose sight of one thing: that it was all started by a Mouse.” – Walt Disney. We remember these famous words on 80th Mickey Mouse birthday. On this day 80 years ago, the scrawny little mouse broke onto the scene with his first film Steam Boat Willie, On November 18, 1928 Mickey’s debut was showcased in a colony theater in New York City. It was a great hit and thus the date was officially declared to be Mickey Mouse’s birthday. The image of a mouse came...
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