Digital Video Boosts Effectiveness of Cross-Media Campaigns
In a world where brands are increasingly seeking a competitive ROI, digital video is emerging as an effective platform in cross-media marketing campaigns. Especially in aggressive sectors, it proves that intelligence and resourcefulness can out-perform a big budget. Not only is it the trendiest manner for communicating on the Web, but it is freely dispersed, enhances site ranking and builds brand name credibility. A growing number of consumers and potential clients prefer to see and hear about...
Read MorecomScore Releases September 2010 U.S. Online Video Rankings
Top 10 Video Content Properties by Unique Viewers Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 144.2 million unique viewers. Yahoo! Sites captured the #2 spot with 54.4 million viewers, followed by Facebook.com with 52.2 million viewers. Microsoft Sites jumped 3 positions in September, securing fourth place with 45.5 million viewers. Google Sites had the highest number of overall viewing sessions with 1.9 billion and...
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