Is Facebook Missing The Mark With Their Targeted Ads?
How good at targeting is Facebook? From ads regarding shoes to the latest TV shows and their episodes, Facebook is serving up a ton of online ads. After their latest phase in ad targeting in November, it will be interesting to see how they continue to adapt their targeting, focusing on demographics and interests. Many feel Facebook will save the declining click through rates that have been falling for years. Many marketers are hoping that with the surge of social networks, and increased...
Read MoreBeware … The End Is Near … For Google, At Least.
Pundits web wide are asking if Google is afraid of Facebook based on the latest comScore data regarding time spent on sites owned by each of the megalith internet companies. Well … hold on a minute … last time I checked, actual time spent on Google’s search site averages about 3 nano seconds to return about 150 gazillion results, while Facebook users languish in the throws of interpersonal communication for hours on end. Hardly a fair fight. Yes, I do realize they are talking about...
Read MoreWhat’s the Social Media ROI? Here you go.
Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from, those brands than they were before becoming fans/followers. A study of over 1,500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And 51% of Facebook fans and 67% of Twitter...
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