Social Networking by People 50+ Doubles in One Year Pew Research Reports
A new Internet & American Life Project by the Pew Research Center reveals that social networking use among Internet users ages 50 and older nearly doubled from 22 percent in April 2009 to 42 percent in May 2010, according to a new report from the Pew Internet & American Life Project. Social networking use among Internet users ages 50-64 grew by 88 percent over the past year, from 25 percent in April 2009 to 47 percent in May of 2010. During the same period, use among those 65 and...
Read MoreTwitter Wants You To Push Its Buttons … Twitter’s New Tweet Button, That Is
Tweet Twitter has become ubiquitous with sharing information through social media. In fact, according to a recent post on their blog, Twitter shares that nearly a quarter of all Tweets include a link. One of the common complaints surrounding Twitter is the work that is required to share information in the form of a Tweet. Copy. Paste. Shorten the link. Bouncing around between multiple browser tabs. Twitter thinks that this is simply too much work, and in a wave of recent improvement...
Read MoreKing James and How He Leveraged Twitter …
Tweet What can business owners learn from LeBron James? Any thoughts on what the most active water cooler buzz was about recently? World events? Global warming? The BP oil debacle? Not so much … Arguably the biggest question on the tip of everybody’s tongue was where NBA all star LeBron James would end up? While the rest of the NBA’s free agents had their people release their future plans to the media, LeBron took an unusual and heretofore untried marketing approach. Keeping his...
Read MoreTwitter’s A Buzz About Brands
Tweet In a recent study released by eMarketer, a leader in research and analysis on Digital Marketing and Media, it was revealed that based on an April 2010 study by ROI Research commissioned by Performics, active Twitter users spend one-third of their time tweeting about companies or products. Furthermore, Twitter users aren’t shy. 32% actively make recommendations, while 30% ask for recommendations in their own purchasing decisions. Many marketers are trying to encourage this behavior...
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