Grass Roots Social Media Initiative To Save The Kansas City Folgers Plant
Horrors! The delicious smell of roasting coffee as you walk or drive anywhere near Broadway in the heart of down town Kansas City is about to be stanched for ever! Since 1908 the aroma that has been delighting passers-by, its caffeinated tendrils wafting passed the noses and awakening the senses of Kansas Citians for more than a hundred years is about to be snuffed out by parent company, J.M. Smucker Co. According to an article in the Kansas City Star, Folgers Coffee Co. will close its longtime...
Read MoreBetty White to Appear on SNL – Thanks to Facebook Fans!
It all started with a 29-year old man living in San Antonio around New Year’s Eve. He created a simple, and even polite Facebook page called “Betty White to Host SNL (please?)!” The initial goal was to find at least 5,000 fans and then share the feedback with the executive producer of SNL, Lorne Michaels, hoping this would inspire SNL to feature the octogenarian as a Saturday Night Live host. Near the end of January, the page hit the original goal of 5,000 fans, after about a...
Read MoreCan’t Hardly Wait for the iPad?
The wait is nearly over as iPad pre-orders start is only 4 days. The pre-order date has been a large source of controversy and speculation. Now, along with the waiting game, the betting is over. Well, almost. Apple has posted the dates for both the pre-order and the availability date on the iPad product page. Not sure what to splurge on this spring? Well, whip out your credit cards, and break open those piggy banks. Can’t stand the long lines at the Apple store? Pre-order on March 12. Up...
Read MoreFinding Love in 140 Characters or Less …
Recently, the partners at Evans Media Group, Kansas City’s Social Media Agency, were asked to be guests on a televised news segment at the local CBS affiliate station KCTV5. “We were to appear during the nightly news and be interviewed by the host of a web themed segment about our involvement in social media,” said Sara Paxton, the agency’s managing partner and CTO. Nothing unusual so far, Paxton and her partner, President and CMO Paul Evans had made television appearances...
Read MoreHoly Analytics! How to: Google Analytics for Facebook Pages
Now, you are talking! Our position at Evans Media Group is that if you cannot measure it, you cannot manage it. We were excited to find this recent feature on how to track visits to your Facebook pages, just like you should be doing on your website. Google Analytics is the world’s leading analytical data and tracking system. There are many posts about integrating Google Analytics into your website and into your blog to monitor traffic, unique visitors, traffic sources, demographics, and...
Read MoreWill Google Buzz Kill The Social Media Star?
For all of you little guys on the internet that have been leveraging your brand using social media and social search – sit up, and pay attention. Last week, Google launched their own social network, called Google Buzz. For those of you just getting up to speed on Twitter and Foursquare, did your shoulders just slump with the burden of another social media network to manage, monitor, and update? Especially one with the likely impact of Google Buzz? It’s Google, for Pete’s sake....
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