Twitter Wants You To Push Its Buttons … Twitter’s New Tweet Button, That Is

TweetTweet Twitter has become ubiquitous with sharing information through social media. In fact, according to a recent post on their blog, Twitter shares that nearly a quarter of all Tweets include a link.  One of the common complaints surrounding Twitter is the work that is required to share information in the form of a Tweet.  Copy. Paste. [...]

King James and How He Leveraged Twitter …

TweetTweet What can business owners learn from LeBron James? Any thoughts on what the most active water cooler buzz was about recently? World events? Global warming? The BP oil debacle? Not so much … Arguably the biggest question on the tip of everybody’s tongue was where NBA all star LeBron James would end up? While [...]

Location Based Social Media … The Sexy Newcomer to the Social Scene

TweetTweet No matter how you look at it, Foursquare is sexy and offers something that Facebook and Twitter do not. Foursquare is a Location-Based Service (LBS) that has been around since March of 2009 and has 1.3 million members already checking into it’s registered locations. This number, actually the growth, is incredible. it is comparable [...]

The New York Times Bans the Use of the Word “Tweet”? … Well, Not Yet.

TweetTweet Aah! The Internet … source of all information, wellspring of data, and now it seems … not to be (entirely) trusted … who knew?? Recently a blog post by Choire Sicha (common pronunciation) at TheAwl.com proclaimed that New York Times standards editor, Phil Corbett had issued a memo banning the use of “tweet” the invented past [...]

Twitter’s A Buzz About Brands

TweetTweet In a recent study released by eMarketer, a leader in research and analysis on Digital Marketing and Media, it was revealed that based on an April 2010 study by ROI Research commissioned by Performics, active Twitter users spend one-third of their time tweeting about companies or products. Furthermore, Twitter users aren’t shy. 32% actively [...]

Grass Roots Social Media Initiative To Save The Kansas City Folgers Plant

TweetHorrors! The delicious smell of roasting coffee as you walk or drive anywhere near Broadway in the heart of down town Kansas City is about to be stanched for ever! Since 1908 the aroma that has been delighting passers-by, its caffeinated tendrils wafting passed the noses and awakening the senses of Kansas Citians for more [...]

Social Media is a Science. Rocket Science, in fact.

TweetYes, that’s what I said. Rocket science.  Shaking your head in disbelief? Really? Well, would you design or develop your own website? Or would you look to a web development company or web designer to complete that piece of your marketing toolkit. Likewise, would you shoot your own television commercial or buy or place your [...]

What's the Social Media ROI? Here you go.

TweetFacebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from, those brands than they were before becoming fans/followers. A study of over 1,500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans [...]

Twitter Turns Tuesday Into Testing and Tweaking Time

TweetTwitter, the micro-blogging service and social media company founded by Jack Dorsey, Evan Williams, and Biz Stone among others, has seen steady growth month over month and a combined growth over the past year of 294.26%. So, if you are a social media networking site with 23 million unique visitors, what do you do to [...]

Betty White to Appear on SNL – Thanks to Facebook Fans!

TweetIt all started with a 29-year old man living in San Antonio around New Year’s Eve. He created a simple, and even polite Facebook page called “Betty White to Host SNL (please?)!” The initial goal was to find at least 5,000 fans and then share the feedback with the executive producer of SNL, Lorne Michaels, [...]