Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.  The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Why is this important? When someone in your target market goes looking for information about your product or service offering, you want to make sure they find YOU, not someone else.

That’s why savvy marketers are paying more attention to social media and SEO. And now, with Evans Media Group, you can easily identify big picture trends as well as dig deep and interact with relevant individual social posts and conversations so you can reap the benefits of these exciting inbound channels.
New to SEO? Read our info on Understanding SEO.