Social Media

Social Media marketing is not all about Facebook, Twitter and Youtube.
With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. At Evans Media Group, we will leverage a strategy and planning process for adding social features to websites and the capabilities provided by the WordPress Platform to make the implementation and performance report. We use a team of experts who will discuss planning, implementation and optimization of new web 2.0 technologies that will boost the performance of actual social media programs. We identify how social gestures can help make the our client’s websites become even more engaging for visitors.

We use a team of experts who will discuss planning, implementation and optimization of new web 2.0 technologies that will boost the performance of actual social media programs. We identify how social gestures can help make the our client’s websites become even more engaging for visitors.

Social media is not a marketing tool. It’s an engagement tool.

The Evans Media Group team focuses on how you can get to value with social. Contact us to arrange a webinar to discuss:

  • What does it mean to add social features to existing websites?

  • How to leverage user-centered design to enhance your website will social features

  • How to implement and track social features to impact website performance

Social Media vs other forms of advertising:

For the marketing community, social media is the newest, shiniest toy we’ve had in a while, and most of us are rushing to learn how to utilize each new social platform to our advantage.

Marketing budgets have begun shifting as well. Of the participants in the 2009 PRWeek/MS&L Group Social Media Survey 31 percent reported shifting in marketing and communications budgets to add social media to their mix, with 48 percent of their social budgets being pulled from past advertising budgets, 41 percent from direct marketing, 29 percent from media buying, and 18 percent from PR.

Despite these budget shifts, marketing executives surveyed in the study still say they believe each of the more traditional direct marketing, advertising and PR channels have a greater impact on the success of their company or brand.