Posts Tagged "Advertising"

Shoot a Duck!

Posted by on Oct 29, 2009 in Advertising, Business, Economy, Facebook, LinkedIn, marketing, social media, Technology, twitter | 0 comments

You’ve heard the old saying … “Shoot where the ducks are flying”? Well, as it relates to advertising, in essence it means spend your money where it will do the most good. Think long and hard about a $10,000 trade show expense if you won’t see a speedy return on the investment. Watch out for those $100-300 sponsorship opportunities too … they add up pretty quick. Should you spend money on marketing? well, Hell YES … just think about these two things when...

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Bed Bugs, Cold Food and Bent Sheetmetal … Going after the Thin Market (your customer).

Posted by on Oct 29, 2009 in Advertising, Business, Economy, Facebook, marketing, Technology, twitter | 0 comments

Collision repair is what we call in the ad biz … a thin market. That is, on any given day there are only a finite number of people that will have a need for our service. Unfortunately, we do not know who those people are, or will be. We do know that on average, people have an accident about every 7-10 years … so that narrows it down a bit. But it also means that we have a shorter sales cycle than say … a mattress company. The sales cycle there can be an astonishing 15 years!...

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Twitter And Your Brand …

Posted by on Jul 3, 2009 in Advertising, Business, Economy, Facebook, LinkedIn, marketing, social media, Technology, twitter | 0 comments

Twitter And Your Brand …

Recently … we stumbled across a question in one of our linkedin groups, “Twitter Power for Business” posted by Tara Cain, a former newspaper journalist, communications specialist, currently working with global consumer giant Reckitt Benckiser. “The consumer goods company Reckitt Benckiser wants graduates to be aware of the exciting career opportunities within the company. They have utilised Facebook, Linked In and run an employee blog – but can Twitter help with...

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Facebook … Why Must There Be Rules?

Posted by on Jun 29, 2009 in Advertising, Business, Facebook, LinkedIn, marketing, social media, Technology, twitter | 0 comments

I know, I know to maintain order, prevent chaos, etc, etc, blah, blah … Anyhow … The current Facebook rule is that you have to have 100 fans to claim your company’s url on Facebook … Yet, we just started Evans Media Group on Facebook … So – we aren’t quite there yet … Any help is appreciated … Please show your support … Share with others … Here is the link:  bit.ly/cQwfc If you haven’t found us on Twitter – please do...

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Does Sex Still Sell?

Posted by on Jun 28, 2009 in Advertising, Business, Economy, marketing, social media, Technology, twitter | 0 comments

Does Sex Still Sell?

Whether you are talking about cigarettes (1890s), beauty products, Carl’s Jr burgers or the latest Mercedes ads revealing their new airbags… does sex still sell and should it? Take Our Poll

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