Posts Tagged "evansmediagroup.com"

Online Reputation? What’s That?

Posted by on Oct 30, 2009 in Advertising, Business, Facebook, LinkedIn, marketing, social media, Technology, twitter | 0 comments

Online Reputation? What’s That?

It’s as important today as your customer service reputation, your professional and work reputation … If you aren’t aware of the recent increase of social media by all business segments – small to medium sized business, corporations, and individuals in addition to your customers … simply Google “social media” and you will be inundated with information related to this topic. Take a look at this video http://www.youtube.com/watch?v=sIFYPQjYhv8 and you’ll be a little...

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Shoot a Duck!

Posted by on Oct 29, 2009 in Advertising, Business, Economy, Facebook, LinkedIn, marketing, social media, Technology, twitter | 0 comments

You’ve heard the old saying … “Shoot where the ducks are flying”? Well, as it relates to advertising, in essence it means spend your money where it will do the most good. Think long and hard about a $10,000 trade show expense if you won’t see a speedy return on the investment. Watch out for those $100-300 sponsorship opportunities too … they add up pretty quick. Should you spend money on marketing? well, Hell YES … just think about these two things when...

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Bed Bugs, Cold Food and Bent Sheetmetal … Going after the Thin Market (your customer).

Posted by on Oct 29, 2009 in Advertising, Business, Economy, Facebook, marketing, Technology, twitter | 0 comments

Collision repair is what we call in the ad biz … a thin market. That is, on any given day there are only a finite number of people that will have a need for our service. Unfortunately, we do not know who those people are, or will be. We do know that on average, people have an accident about every 7-10 years … so that narrows it down a bit. But it also means that we have a shorter sales cycle than say … a mattress company. The sales cycle there can be an astonishing 15 years!...

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