Social Media is a Science. Rocket Science, in fact.

TweetYes, that’s what I said. Rocket science.  Shaking your head in disbelief? Really? Well, would you design or develop your own website? Or would you look to a web development company or web designer to complete that piece of your marketing toolkit. Likewise, would you shoot your own television commercial or buy or place your [...]

Quit Counting. Social Media Isn't About The Numbers …

TweetOr fans. Or followers. Or friends. Confused? Many people are. Most of us have been programmed to think that everything in life is about the numbers. How many minutes you’ve used. How much you weigh. How many screen hours your kids view each day. How many units you’ve sold. How much money you’ve made. The [...]

Social Media Poll: Could Social Media Drive Newspaper Subscription Sales?

TweetRecently, we were asked if we thought a social media campaign geared towards driving newspaper subscriptions would be effective. Love to hear your thoughts (good and bad)  as voices in the social media industry, as professionals and consumers of all forms of media. [polldaddy poll=2612618]