Get STICKY!
Sticky that is … in marketing speak. Sticky is a term we use to describe how memorable something is .. like a tag line. Just Do It. That was pretty sticky for the folks at Nike … or Got Milk? for the Dairy Board. On that note, and as a word of free advice … stop reusing the Got … anything, it has now officially become the most plagiarized tagline in advertising history and has begun to have a subliminally negative effect on those silly enough to try to reinvent it for...
Read MoreTwitter And Your Brand …
Recently … we stumbled across a question in one of our linkedin groups, “Twitter Power for Business” posted by Tara Cain, a former newspaper journalist, communications specialist, currently working with global consumer giant Reckitt Benckiser. “The consumer goods company Reckitt Benckiser wants graduates to be aware of the exciting career opportunities within the company. They have utilised Facebook, Linked In and run an employee blog – but can Twitter help with...
Read MoreFacebook … Why Must There Be Rules?
I know, I know to maintain order, prevent chaos, etc, etc, blah, blah … Anyhow … The current Facebook rule is that you have to have 100 fans to claim your company’s url on Facebook … Yet, we just started Evans Media Group on Facebook … So – we aren’t quite there yet … Any help is appreciated … Please show your support … Share with others … Here is the link: bit.ly/cQwfc If you haven’t found us on Twitter – please do...
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