It’s as important today as your customer service reputation, your professional and work reputation … If you aren’t aware of the recent increase of social media by all business segments – small to medium sized business, corporations, and individuals in addition to your customers … simply Google “social media” and you will be inundated with information related to this topic. Take a look at this video http://www.youtube.com/watch?v=sIFYPQjYhv8 and you’ll be a little more educated on the subject than you were before!
Are you using any tools to monitor current “mentions” of your company, your brand, and news in your industry? If you aren’t using the Twitter Search, Google Alerts, and Facebook’s real time search engine, you are missing a great opportunity to manage your brand with vital information, Twitter’s Searching functionality allows you see what’s happening RIGHT NOW. Check this out here: http://search.twitter.com/ Google Alerts, which have been around for years now are either email alerts or RSS feeds that you control the frequency of based on your needs. A Gmail account is required for this, but that is free for the asking. Set up your alerts here: http://www.google.com/alerts Facebook’s real time search engine was launched at about the same time that they acquired Friend Feed. http://friendfeed.com Facebook’s new search engine results are based on each keywords entered and returns results from People, Pages, Groups, Apps, Events, Web Results and even posts on Facebook. See what is being said about you on Facebook! http://www.facebook.com/search/
Don’t try to be everything in your business. Focus on the areas of expertise and enlist help from outside sources in the segments of your business that you are less knowledgeable. In this case, seek out an expert in the field of social media and internet marketing and enlist their services. Feel free to request a rate card from Evans Media Group!
Written by: Sara Paxton, managing partner, CTO, and Social Media Officer of Evans Media Group, Kansas City’s Social Media Agency, a boutique agency located in Overland Park, KS that specializes in traditional marketing, social media marketing, online marketing, and public relations.