Will Google Buzz Kill The Social Media Star?
For all of you little guys on the internet that have been leveraging your brand using social media and social search – sit up, and pay attention. Last week, Google launched their own social network, called Google Buzz. For those of you just getting up to speed on Twitter and Foursquare, did your shoulders just slump with the burden of another social media network to manage, monitor, and update? Especially one with the likely impact of Google Buzz? It’s Google, for Pete’s sake....
Read MoreBill Gates Explodes Onto The Social Media Scene
Microsoft co-founder Bill Gates finally joins Twitter on January 19, 2010 and in a near-record breaking frenzy of followers, has ended up with nearly 300,000 followers in 2 days. The account is real and is not a squatter or impersonator as you see across social media. It is a verified account and has also been validated from Twitter’s Caroline Mizumoto. He has only had 12 tweets total, retweeting Ryan Seacrest about the final numbers raised for the American Red Cross and UNICEF,...
Read More2 Weeks Into 2010 – Our Top 10 Trending Tweets
10. How Coke is taking their brand around the world with Expedition 206 http://ow.ly/VKHO 9. Aflac Is Leaving Its Agency, and Taking the Duck http://ow.ly/Vilm 8. Powerful Earthquake Strikes Haiti http://ow.ly/VNKk 7. How To Ruin A Great (Ad) Look http://ow.ly/VHW4 6. 10 Musts for Marketing to Women on Facebook http://ow.ly/WjcJ 5. Are we connected on Linked In? http://ow.ly/UHlp 4. Thoughts & Prayers for the Haitians and their families. 7.0 Earthquake...
Read MorePublic Relations … Where have all the reporters gone?
It may seem obvious that the key to being able to disseminate PR effectively is to actually have someone on the receiving end say they will publish or air your story for you. Yes folks, outside of the blogosphere and twitterdom, it is still Freedom of the Press, for those that own the presses or airwaves as the case may be. The debilitating economy coupled with the explosive growth of the aforementioned online, viral and social means to propagate news and information, have had a crippling...
Read MoreSo, You’re On The Social Media Bandwagon. Now What?
In previous posts, we have discussed ways to monitor your online reputation, but what if you are the small to medium-sized business owner that is late to the game? Step 1? Start listening. How do you do that? Well, this can be done internally, or it can be outsourced, but don’t think because that twenty-something in your office that texts, tweets, and has a Facebook status update for each hour of the day, that they are the candidate to manage your brand, your online marketing strategy, or...
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