The Three Smartest Words in Advertising … Ever

These three words that have sold more product, driven more repeat business and caused a consumer behavior phenomenon that no other three words in advertising have ever accomplished.

SmartBrief Advertising Industry Predictions for 2011

TweetRecent responses collected from SmartBrief showing different opinions regarding the US advertising market, social media marketing plans, regulation and more: What overall trend do you anticipate in the U.S. advertising market in 2011? More slow, steady growth 64.42% U.S. advertising spending will be about the same 22.12% Economic growth and ad spending will accelerate rapidly [...]

Facebook + Mobile = Social Media Marketing Success

TweetLooking for ways to easily increase fans on Facebook? It’s as easy as a text message! Anyone who has enabled Facebook mobile with their Facebook account can simply send a text to Facebook’s short code 32665 (FBOOK). Your customers can “Like” or “fan” your Facebook page by simply texting the message ”like yourcustomurl” to Facebook’s short code 32665 (FBOOK). [...]

What's the Social Media ROI? Here you go.

TweetFacebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from, those brands than they were before becoming fans/followers. A study of over 1,500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans [...]

My Blog Has a First Name … It's B.R.A.N.D.

TweetIn the old days … that is, before the web and more recently social media … choosing the name for your business was a simple matter. If your name was Bob and you were a plumber’s apprentice, there finally came a time for you to spread your wings and go off on your own. Now [...]

2 Weeks Into 2010 – Our Top 10 Trending Tweets

Tweet10.  How Coke is taking their brand around the world with Expedition 206 http://ow.ly/VKHO 9.    Aflac Is Leaving Its Agency, and Taking the Duck http://ow.ly/Vilm 8.    Powerful Earthquake Strikes Haiti http://ow.ly/VNKk 7.    How To Ruin A Great (Ad) Look http://ow.ly/VHW4 6.    10 Musts for Marketing to Women on Facebook http://ow.ly/WjcJ 5. [...]

Top 10 Tweets For the First 10 Days of 2010

Tweet 10.  Have you laughed yet today? End your day on a high note. We did. http://ow.ly/T8ja 9.   When you just have to say “NO” to Client PR Pitch http://ow.ly/TQWG via @HowellMarketing 8.   2010: The Year Social Marketing Gets Serious - http://ow.ly/SMkR 7.  Elvis: The Rock ‘N Roll Legend That Trends On Twitter http://ow.ly/Uue4 6.   Online Reputation? [...]