What comes to mind when you hear the term social media? For some, it is a 17 year old that can’t eat or sleep without their cell phone. For others, it means Facebook, YouTube, or maybe even Twitter. Many are still not quite sure exactly what it is or what it entails, let alone if it is right for them, their brand, or business.
Social Media isn’t about technology, it is about a culture change
That’s where Evans Media Group comes in. We’ll schedule a meeting with you to do a full on-site analysis of you, your business, your products/services, your staff and resources to determine if social media is right for you. Yes, we said IF. Social media is not right for everyone or every business. We rarely find businesses that shouldn’t be using it in some form, but there are some businesses out there whose audience is not engaging in social media. The good news? While they may not be serial tweeters or addicted to Facebook, 97% of all Americans do own a cell phone. Yes, that is more than own a television!. So if this is the case with your business, we offer a solution to market, engage, and connect with your customers through a mobile marketing platform.
Are you thinking this may be all well and good, but it still sounds like we are speaking a foreign language? Or worse yet, it sounds great, but you don’t have an extra 5 minutes in your day as it is and you are already wearing multiple hats?
Top Reasons to Use Social Media for your Business
At Evans Media Group that’s our specialty. The small business owner looking to compete with the “big guys” but with limited financial or time resources turns to us to expand awareness of their company, brand, and what they have to offer whether locally, or all across the country.
After our on-site analysis, we compile your information and conduct market research to determine which social media channels are most appropriate for your business, and yes, where you will get the most “bang for your buck.”
Still not convinced? Don’t think that your customers will care if you are on Facebook or on Twitter? Do you still believe in the power of referrals and word of mouth marketing? We do to! That’s what social media is. Word of mouth … gone digital. We will help you harness the power of the invaluable customer testimonial and let your customers tell the world how great you are.
Social Driven Advertising Solutions
Innovations and Guidelines on Monetizing Social Media
Our social media strategies are built on a foundation of four key factors: standard marketing practices, search engine optimization, business principle, and sales strategy. We have a combined team experience of over 50 years in business and marketing across a number of geographies, and even more industries such as telecommunications, newspaper, printing, publishing, electronics, manufacturing, technology, brand management and retail.
Social Media vs other forms of advertising
When it comes to social, it’s a bit like the early days of the Internet. Don’t expect marketers to dive right in. A comprehensive plan with scheduling, accountabilities, metrics, tracking and data is key to a successful social media strategy. Before even launching your social media strategy, you must create and implement a social media policy for your company.
The Evans Media Group team focuses on how you can get to maximum value with social. Contact us to arrange a meeting, or conference call to discuss:
- What does it mean to add social features to existing websites?
- How to leverage user-centered design to enhance your website with social features
- How to implement and track social features to impact website performance