What comes to mind when you hear the term social media? For some, it is a 17 year old that can’t eat or sleep without their cell phone. For others, it means Facebook, YouTube, or maybe even Twitter.  Many are still not quite sure exactly what it is or what it entails, let alone if it is right for them, their brand, or business.

Social Media isn’t about technology, it is about a culture change

Social Media marketing is not all about Facebook, Twitter and Youtube. With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. At Evans Media Group, we will leverage a strategy and planning process for adding social features to websites and the capabilities provided by the WordPress Platform to implement and provide performance reports.

That’s where Evans Media Group comes in. We’ll schedule a meeting with you to do a full on-site analysis of you, your business, your products/services, your staff and resources to determine if social media is right for you. Yes, we said IF. Social media is not right for everyone or every business. We rarely find businesses that shouldn’t be using it in some form, but there are some businesses out there whose audience is not engaging in social media. The good news? While they may not be serial tweeters or addicted to Facebook, 97% of all Americans do own a cell phone. Yes, that is more than own a television!.  So if this is the case with your business, we offer a solution to market, engage, and connect with your customers through a mobile marketing platform.

Are you thinking this may be all well and good, but it still sounds like we are speaking a foreign language? Or worse yet, it sounds great, but you don’t have an extra 5 minutes in your day as it is and you are already wearing multiple hats?

Top Reasons to Use Social Media for your Business

The time for your business to start using social media was yesterday. Evans Media Group, a leading social media marketing agency, will run through the key reasons why smart use of social media can help you reach more customers and help you sell more.

At Evans Media Group that’s our specialty. The small business owner looking to compete with the “big guys” but with limited financial or time resources turns to us to expand awareness of their company, brand, and what they have to offer whether locally, or all across the country.

After our on-site analysis, we compile your information and conduct market research to determine which social media channels are most appropriate for your business, and yes, where you will get the most “bang for your buck.”

Still not convinced? Don’t think that your customers will care if you are on Facebook or on Twitter? Do you still believe in the power of referrals and word of mouth marketing? We do to! That’s what social media is. Word of mouth … gone digital. We will help you harness the power of the invaluable customer testimonial and let your customers tell the world how great you are.

Social Driven Advertising Solutions

After search, the most common way information spreads online is socially. Marketers are increasingly realizing that the best way to harness social isn’t to get consumers to produce funny videos about a brand, it’s to produce content and applications that facilitate interaction. Leverage the skill set of Evans Media Group to highlight the most effective ways to generate high-reach social marketing.Despite the draw of accessing millions of regular users, many businesses are not yet ready to enter social media. There’s a host of reasons. They include: wrestling with compliance and regulatory issues; trying to establish clear corporate policies and guidelines; devising a strategy, or determining benchmark metrics and ROI (define). When it comes to social media, companies seem to be stuck in paralysis by analysis. Yet, to all of these concerns, there is a commonly-overlooked alternative: advertising!
We determine 5 channels that would be valuable for you, your business, and your marketing message, and go to work with you to start spreading that message virally. The 5 channels are not the same for everyone, as it varies by market, industry and who you are marketing to and what you are selling. We take the learning curve and the risk of social media suicide out of the strategy and provide proven results.

Innovations and Guidelines on Monetizing Social Media

Social media – blogs, forums, web apps, twitter and location-based are increasingly powerful ways to drive community, loyalty and activity but how do you monetize it? Evans Media Group will analyze your business and look at different approaches for generating revenues from social media, what’s worked, what hasn’t, and examples from publishers who are doing it well. Most importantly, we are skilled in the tricky areas of social media issues such as ethical usage, disclosure and user backlash.
What results? Traffic through the door, visitors converting to purchasers, and most of all, search engine juice. If you can’t be found in Google, your customers can’t find you, and they won’t bring revenue into your business. And, that is just the tip of the iceberg.

Our social media strategies are built on a foundation of four key factors: standard marketing practices, search engine optimization, business principle, and sales strategy. We have a combined team experience of over 50 years in business and marketing across a number of geographies, and even more industries such as telecommunications, newspaper, printing, publishing, electronics, manufacturing, technology, brand management and retail.

Social Media vs other forms of advertising

For the marketing community, social media is the newest, shiniest toy we’ve had in a while, and most of us are rushing to learn how to utilize each new social platform to our advantage. Marketing budgets have begun shifting as well. Of the participants in the recent  PRWeek/MS&L Group Social Media Survey, 31 percent reported shifting in marketing and communications budgets to add social media to their mix, with 48 percent of their social budgets being pulled from past advertising budgets, 41 percent from direct marketing, 29 percent from media buying, and 18 percent from PR. Despite these budget shifts, at Evans Media Group we recommend a fully comprehensive approach to integrate the more traditional direct marketing, advertising and PR channels in order to have the greatest impact on the success of your company or brand.
Facebook now counts close to a billion active members worldwide. For brands, many are still trying to figure out how they can manage an effective presence on the social network that both engages people and builds their business. Need to know how your company can develop an engaging Facebook strategy for your brand, but have a challenging demographic? Providing metrics data is key to managing Facebook campaigns. Combined with response data from test advertising on social sites might provide just the right amount of fuel to get advertisers to finally take the leap into fully-embracing social.

When it comes to social, it’s a bit like the early days of the Internet. Don’t expect marketers to dive right in. A comprehensive plan with scheduling, accountabilities, metrics, tracking and data is key to a successful social media strategy. Before even launching your social media strategy, you must create and implement a social media policy for your company.

We use a team of experts who will discuss planning, implementation and optimization of new web 2.0 technologies that will boost the performance of a social media program. We identify how social gestures can help make the our client’s websites become even more engaging for visitors.

The Evans Media Group team focuses on how you can get to maximum value with social. Contact us to arrange a meeting, or conference call to discuss:

  • What does it mean to add social features to existing websites?
  • How to leverage user-centered design to enhance your website with social features
  • How to implement and track social features to impact website performance

Our no-contract approach comes with this commitment for all Evans Media Group clients.

The Evans Media Group Social Media Solution.