The Three Smartest Words in Advertising … Ever
These three words that have sold more product, driven more repeat business and caused a consumer behavior phenomenon that no other three words in advertising have ever accomplished.
Read MoreMy Blog Has a First Name … It’s B.R.A.N.D.
In the old days … that is, before the web and more recently social media … choosing the name for your business was a simple matter. If your name was Bob and you were a plumber’s apprentice, there finally came a time for you to spread your wings and go off on your own. Now in charge of your own destiny, you set off for the local print shop to buy your first business cards and maybe some flyers and post cards. “Bob’s Plumbing Service”, you proudly said to the...
Read MoreRewind: A Look Back at January 20, 2010
We share a lot of information each day! We are going to capture some of our favorites here each day and highlight our favorite interactions each day with the hope that you’ll find great new people on twitter to connect with. Here are some of our favorite tweets from today. Headlines The Times to Charge for Frequent Access to Its Web Site http://ow.ly/Yzfg Battle for A Senate Seat Determined by a GOP Tweet http://ow.ly/Ys80 Ad Campaigns How To Look Good Naked From The W...
Read MoreSo, You’re On The Social Media Bandwagon. Now What?
In previous posts, we have discussed ways to monitor your online reputation, but what if you are the small to medium-sized business owner that is late to the game? Step 1? Start listening. How do you do that? Well, this can be done internally, or it can be outsourced, but don’t think because that twenty-something in your office that texts, tweets, and has a Facebook status update for each hour of the day, that they are the candidate to manage your brand, your online marketing strategy, or...
Read MoreTwitter And Your Brand …
Recently … we stumbled across a question in one of our linkedin groups, “Twitter Power for Business” posted by Tara Cain, a former newspaper journalist, communications specialist, currently working with global consumer giant Reckitt Benckiser. “The consumer goods company Reckitt Benckiser wants graduates to be aware of the exciting career opportunities within the company. They have utilised Facebook, Linked In and run an employee blog – but can Twitter help with...
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