What Can Location Based Services Do For You?
According to the Chinese calendar, 2010 is the year of the Tiger, but for social platforms it is the year of Location Based Services. A location based service may not strike as much fear in the heart as a tiger would, but it is a service that should stop some businesses in their tracks because of the possibilities an LBS can have. Right now the most popular LBS platforms are Foursquare and Facebook’s imitation with Places. Foursquare has the numbers and Places has the name behind the name,...
Read MoreSocial Networking by People 50+ Doubles in One Year Pew Research Reports
A new Internet & American Life Project by the Pew Research Center reveals that social networking use among Internet users ages 50 and older nearly doubled from 22 percent in April 2009 to 42 percent in May 2010, according to a new report from the Pew Internet & American Life Project. Social networking use among Internet users ages 50-64 grew by 88 percent over the past year, from 25 percent in April 2009 to 47 percent in May of 2010. During the same period, use among those 65 and...
Read MoreLocation Based Social Media … The Sexy Newcomer to the Social Scene
Tweet No matter how you look at it, Foursquare is sexy and offers something that Facebook and Twitter do not. Foursquare is a Location-Based Service (LBS) that has been around since March of 2009 and has 1.3 million members already checking into it’s registered locations. This number, actually the growth, is incredible. it is comparable to a ten year span in US population growth where according to the US census, in the period from 1850 to 1860 our nation went from approx. 31 million to 39...
Read MoreSo, You’re On The Social Media Bandwagon. Now What?
In previous posts, we have discussed ways to monitor your online reputation, but what if you are the small to medium-sized business owner that is late to the game? Step 1? Start listening. How do you do that? Well, this can be done internally, or it can be outsourced, but don’t think because that twenty-something in your office that texts, tweets, and has a Facebook status update for each hour of the day, that they are the candidate to manage your brand, your online marketing strategy, or...
Read MoreTwitter And Your Brand …
Recently … we stumbled across a question in one of our linkedin groups, “Twitter Power for Business” posted by Tara Cain, a former newspaper journalist, communications specialist, currently working with global consumer giant Reckitt Benckiser. “The consumer goods company Reckitt Benckiser wants graduates to be aware of the exciting career opportunities within the company. They have utilised Facebook, Linked In and run an employee blog – but can Twitter help with...
Read More