Groupon As The Emperors Tailor?
You remember the story … The Emperors New Clothes a short tale by Hans Christian Andersen about two weavers who promise an Emperor a new suit of clothes that are invisible to those either unfit for their positions, stupid, or incompetent. When the Emperor parades before his subjects in his new clothes, a child cries out, “But he isn’t wearing anything at all!” The tale has a modern twist. Restaurant owners are being told by Groupon that their online couponing model works so well that only the stupid or incompetent...
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Twitter Leaves LinkedIn In The Lurch
Today, LinkedIn began emailing its members regarding changes to how you can incorporate and tweets into your LinkedIn profiles.
read moreDigital Video Boosts Effectiveness of Cross-Media Campaigns
In a world where brands are increasingly seeking a competitive ROI, digital video is emerging as an effective platform in cross-media marketing campaigns. Especially in aggressive sectors, it proves that intelligence and resourcefulness can out-perform a big budget. Not only is it the trendiest manner for communicating on the Web, but it is freely dispersed, enhances site ranking and builds brand name credibility. A growing number of consumers and potential clients prefer to see and hear about a product or service than read its copy, and...
read moreIntegrated Marketing Case Study for High End Restaurant Client
Email marketing creative for Michael Smith Restaurant in Kansas City celebrating their 5 year anniversary. Plan: Distribute creative email campaign through a 3rd party email marketing service provider, post on the home page of their website, create a supplemental blog post, and post through their social media channels on Facebook and Twitter. Result: Within 1 hour, the event sold out after reaching 24% of their fans on Facebook, having a 50% click through rate on Twitter, and an open rate of 21%. As a result, a second night has been opened,...
read moreMobile Marketing: Creating a Competitive Advantage
With the constant proliferation of media platforms, brands are researching and discovering strength within the mobile realm to create consumer awareness and engagement. The benefit is in the name itself.
read moreWordPress Watch: New SendPress Plugin Makes It Easier to Hit Send
As an agency that solely builds in WordPress, we were excited to hear about a new plug in that will be useful to small businesses and others that use WordPress as a CMS and also send out a lot of email newsletters or email content to subscribers...
read moreGoogle: The 800 Pound Gorilla in the room.
Market share is the golden ring we all chase in business. Having 5 or 20 percent more or less than a closest competitor is what keeps a lot of business owners awake at night. Google can sleep well.
read moreVideo.
Online video viewership has increased steadily in the US in the past several years, and market forecasts call for continued growth through at least 2014. A growing portion of the video audience is watching TV shows and movies online, reflecting a shift in the content mix from short user-generated clips to full-length professional content.This shift is the result of a confluence of factors, including the greater availability of long-form content, the popularity of venues such as Hulu and broadcast TV sites, technology developments and internet...
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Currently, there are 901 million monthly active users on Facebook as of March 2012. But, what does that mean for your business, especially when 80% of Facebook users are outside of the U.S.? It means you need to ensure that your business with geography specific locations get submitted to and included in popular user-driven local directories like Foursquare, Google Places, Yelp, Angie’s List and more. Leveraging the local online communities from sites like these can help give your business very valuable social visibility. We create...
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