Overland Park, KS (Evans Media Group) – November 13, 2009 … George Brett fields donuts and coffee for a great cause at Grand Opening yesterday.
George Brett’s 3,154 career hits may be the most by any third baseman in major league history, but his drive-thru performance may actually over shadow his famous hit record. Brett did admit that he “messed up a few orders” at the drive-thru window at the grand opening of the Dunkin Donuts today at 7722 W. 151st Street in Overland Park yesterday … but nobody complained. Fans of baseball and Dunkin Donuts alike lined up dozens-deep to get a glimpse of the former Kansas City Royals legend and sample what is arguably the best tasting coffee available.
The social media networks had been abuzz with activity in the weeks and months preceding the opening with tweets and Facebook updates increasing in frequency as the event drew near and reaching a fever pitch the morning of. Flat boxes of Dunkin Dozens and gallons of the tasty brew were served by Brett and others starting at around 5:00 a.m. this morning with a portion of the proceeds going to support Harvesters, The Community Food Network who were also at the scheduled 9:00 a.m. grand opening event. Kansas City’s Rock and Roll radio station, 98.9 The Rock was on hand doing a live remote, drumming up even more attention from listeners and passers by.
The ribbon cutting ceremony was attended by Harvesters President and CEO Karen Haren and City Council President Fred Spears , along with other city officials and dignitaries from all levels of government, along with George Brett who watched new owners Jennifer Benjamin and Kristen Rhyne McClure of Verona Key slice the actual ribbon and then present a check for $2,000.00 to the Community Food Network. This amount will feed 10,000 people and was met by raucous cheers and applause from the gathering of fans and onlookers.
Dunkin Donuts, a staple on the east coast, with millions of dedicated, die-hard customers makes its debut into the Kansas City market with this first location but Benjamin and McClure plan on their franchise group, Verona Key opening another fifteen locations in the KC Metro area within the next few years. A hearty welcome from us at Evans Media Group … I’ll take mine “Light ‘n Sweet”.
Paul Evans is the President and CMO of Evans Media Group, a boutique agency located in Overland Park, KS that specializes in traditional marketing, social media marketing, online marketing, and public relations.