Now, you are talking! Our position at Evans Media Group is that if you cannot measure it, you cannot manage it.
We were excited to find this recent feature on how to track visits to your Facebook pages, just like you should be doing on your website. Google Analytics is the world’s leading analytical data and tracking system. There are many posts about integrating Google Analytics into your website and into your blog to monitor traffic, unique visitors, traffic sources, demographics, and keyword searches.
This latest function allows you to utilize all of the great functionality that you are already comfortable with on your Facebook fan page.
Aren’t using Google Analytics? Feel free to contact us for more information on how to set this up. Here is a sample of the information you can gain access to by setting up Google Analytics on your website:
Too technical for you? Feel free to contact Evans Media Group for assistance with setting this up on your Facebook fan page.
Don’t have a Facebook fan page? Contact us today to schedule a time to set up your Facebook fan page to start interacting with your brand evangelists and clients today.
Written by: Sara Paxton, managing partner, CTO, and Social Media Officer of Evans Media Group, Kansas City’s Social Media Agency, a boutique agency located in Overland Park, KS that specializes in traditional marketing, social media marketing, online marketing, and public relations.