Evans Media Group adds Director of Social Media Strategies

Evans Media Group adds Director of Social Media Strategies

Overland Park, KS (Evans Media Group) – MARCH 4, 2010, Evans MediaGroup, Kansas City’s Social Media Agency is very pleased to announce the latest addition to its team. Mark Van Baale of Olathe, KS has joined the firm as Director of Social Media Strategies and will be responsible for strengthening the company’s expanding need for key client service in the social media segment.

“We were impressed with Mark’s experience in the social space, but his background in traditional marketing mirrored our philosophy of bringing the two doctrines together,” said Sara Paxton, CTO and Partner at Evans Media Group.

“There are so many “experts” in social media today,” Said Paul Evans, President and CMO. “We come across them every day, victims of “Carpal Thumb” who want to work at a social media agency because they have been Tweeting about themselves or their habits for some time.”

“Our approach at Evans Media Group is much more structured than that, driven by sound business principles and founded on solid marketing experience. We understand and know that our clients needs as they relate to social media is the eventual success of a campaign, with no less weight or return that any other marketing or advertising segment. That is why Mark Van Baale is such a good fit for us.”

Paxton concurs, “Mark has held marketing management positions in both the corporate and non-profit sectors, was a combat engineer in the United States Army and is the education Chair of the Social Media Club of Kansas City. He holds a Bachelor of Business Administration in Management Information Systems from the University of Iowa and is the kind of well rounded individual that we look for when adding to our team. Mark will add a valuable layer to our existing offering.”

After a recent relocation from the New York City metro to the greater Kansas City area, Evans Media Group has focused on connecting with localbusiness owners to catapult their marketing initiatives into the online and social media marketing space. As a result of online and social media marketing, networking and word of mouth, the increased client base at Evans Media Group required a prompt addition of staff. The sudden growth also has the partners looking for larger office space.

With a strong background in corporate business strategy, public relations, sales, marketing, and consulting, the team at Evans Media Group also offers social media strategy, research, online, video and mobile marketing and a full suite of traditional agency services.

For additional inquiries contact Evans Media Group at their Overland Park, KS office 913-766-0364.

Written by Paul Evans is the President and CMO of Evans Media Group, a boutique agency located in Overland Park, KS that specializes in traditional marketing, social media marketing, online marketing, and public relations.