Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from, those brands than they were before becoming fans/followers.
A study of over 1,500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.
Data was collected from 1,504 adults (aged 18 and over) via a nationally representative online survey questionnaire by Chadwick Martin Bailey Feb. 8 and 9.