Recent responses collected from SmartBrief showing different opinions regarding the US advertising market, social media marketing plans, regulation and more:
- What overall trend do you anticipate in the U.S. advertising market in 2011?
More slow, steady growth 64.42% U.S. advertising spending will be about the same 22.12% Economic growth and ad spending will accelerate rapidly 11.54% Spending will be down from 2010 1.92%
- Do you expect your company to create jobs in 2011?
Yes 61.11% No 23.61% Don’t know 15.28%
- What is the most critical regulatory challenge facing the advertising industry in 2011?
New privacy restrictions governing online media and advertising 69.12% Eliminating or reducing the advertising tax deduction 14.71% None of the above 11.76% New state taxes 4.41%
- What best describes your organization’s plan for your social-media marketing in 2011 compared with 2010?
This poll question is sponsored by Incisive Media.
We’ll make modest investments in social-media marketing 56.06% We’ll increase spending on social-media initiatives by more than 100% 25.76% We’ll make no changes in our social-media marketing spending 15.15% We’ll cut our social-media marketing budget 3.03%