SmartBrief Advertising Industry Predictions for 2011

SmartBrief Advertising Industry Predictions for 2011
Recent responses collected from SmartBrief showing different opinions regarding the US advertising market, social media marketing plans, regulation and more:
  • What overall trend do you anticipate in the U.S. advertising market in 2011?

    More slow, steady growth 64.42%
    U.S. advertising spending will be about the same 22.12%
    Economic growth and ad spending will accelerate rapidly 11.54%
    Spending will be down from 2010 1.92%

  • Do you expect your company to create jobs in 2011?

    Yes 61.11%
    No 23.61%
    Don’t know 15.28%

  • What is the most critical regulatory challenge facing the advertising industry in 2011?

    New privacy restrictions governing online media and advertising 69.12%
    Eliminating or reducing the advertising tax deduction 14.71%
    None of the above 11.76%
    New state taxes 4.41%

  • What best describes your organization’s plan for your social-media marketing in 2011 compared with 2010?
    This poll question is sponsored by Incisive Media.

    We’ll make modest investments in social-media marketing 56.06%
    We’ll increase spending on social-media initiatives by more than 100% 25.76%
    We’ll make no changes in our social-media marketing spending 15.15%
    We’ll cut our social-media marketing budget 3.03%

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