Currently, there are 901 million monthly active users on Facebook as of March 2012. But, what does that mean for your business, especially when 80% of Facebook users are outside of the U.S.? It means you need to ensure that your business with geography specific locations get submitted to and included in popular user-driven local directories like Foursquare, Google Places, Yelp, Angie’s List and more. Leveraging the local online communities from sites like these can help give your business very valuable social visibility.
We create customized local marketing solutions for businesses that we frequent everyday, but here are a few ideas of how we could get your local marketing plan started:
8 Ways Evans Media Group can help you use Location Based Services
  1. Like a loyalty card. “Free x for every x number of checkins.”

  2. As a bonus or upgrade. “Free x everytime you checkin on Foursquare.” Think: free valet or free coatcheck.

  3. As a way to boost foot traffic on slow days. “40% off on Wednesdays when you check in on Foursquare!”

  4. As an incentive to first-time visitors. “Free x the first time you checkin.”

  5. As an incentive for repeat visitors. “The Mayor (the person with the most checkins in the last 3 month period) gets free x.”

  6. As an incentive for bringing friends. “Free x if you checkin with more than 3 people.”

  7. As a vehicle to give out something unique. “Limited edition x if you checkin on Foursquare!”

  8. As an added value for your sponsors. Having a conference? Offer attendees the ability to check in at each of your sponsor’s businesses to get half off their admission fee. In media? Offer swag if people check-in at the place of your live remote, your #1 advertiser, etc.