Integrated Marketing Case Study for High End Restaurant Client
Email marketing creative for Michael Smith Restaurant in Kansas City celebrating their 5 year anniversary. Plan: Distribute creative email campaign through a 3rd party email marketing service provider, post on the home page of their website, create a supplemental blog post, and post through their social media channels on Facebook and Twitter. Result: Within 1 hour, the event sold out after reaching 24% of their fans on Facebook, having a 50% click through rate on Twitter, and an open rate of...
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