TweetIf you are an administrator for a Facebook page, you have received or will be receiving shortly, an email from Facebook announcing new changes for pages, allowing increase interactions and monitoring of fans interacting with pages. As an administrator of a large number of pages, I think these features have been a long time coming, [...]
Facebook’s Fab Upgrade For Pages and Their Admins
Filed Under: Advertising, Branding, Facebook, marketing, social media, Social Media News Tagged With: admin, Facebook, layouts, pages, tour, upgrades
Groupon As The Emperors Tailor?
TweetYou remember the story … The Emperors New Clothes a short tale by Hans Christian Andersen about two weavers who promise an Emperor a new suit of clothes that are invisible to those unfit for their positions, stupid, or incompetent. When the Emperor parades before his subjects in his new clothes, a child cries out, [...]
Filed Under: Advertising, marketing, social media, Social Media News, Traditional Marketing Tagged With: case study, consumers, coupons, groupon, groupon copycats, groupon math, marketing, retention, rice university, social media, study
Did You Observe or Engage for Super Bowl XLV?
TweetThis year for the super bowl, not too many ads aired without a link displayed to their corresponding website, their twitter or facebook pages, and in Audi’s case, their ad took a twitter hashtag mainstream. We spent Super Bowl XLV engaged online, devouring Buffalo Wild Wings at our local Buffalo Wild Wings location. Some may [...]
Filed Under: Advertising, Branding, Entertainment, marketing, Online Marketing, social media, Social Media News, Sports, tv Tagged With: brainzooming, bzbowl, Evans Media Group, Green Bay Packers, KC, KS, Packers, sb45, social media agency, Steelers, suber bowl, Super Bowl, super bowl ads, vote on super bowl ads
Cast Your Vote! Best and Worst Ads of Super Bowl 45?
TweetShare your thoughts on super bowl 45 and which ads were your favorite. From the buzz on Twitter, it seems many were disappointed! Which ads from Super Bowl 45 were the GREATEST disappointment? Can’t remember? Check out this line up in order of the game to refresh your memory …
Filed Under: Advertising, Branding, Entertainment, Featured Post, marketing, social media, Sports, Technology, Traditional Marketing, tv Tagged With: Advertising, brand bowl, bz bowl, Packers, sb45, sbxlv, Steelers, Super Bowl, Super Bowl 2011, super bowl 45, super bowl ads, Super Bowl XLV
The Three Smartest Words in Advertising … Ever
These three words that have sold more product, driven more repeat business and caused a consumer behavior phenomenon that no other three words in advertising have ever accomplished.
Filed Under: Advertising, Branding, Business, humor, Kansas City, marketing, mobile marketing, Online Marketing, social media, Traditional Marketing Tagged With: 2011, ads, Advertising, advertising industry, Agency, branding, business, Economy, Evans Media Group, Facebook, facebook friends, facebook friendships, humor, job creation, Kansas City, KC, KS, marketing, MO, mobile marketing, online marketing, Paul Evans, PR, regulations, Sara Paxton, SEO, smartbrief, social media, social media agency, social media marketing, traditional marketing
SmartBrief Advertising Industry Predictions for 2011
TweetRecent responses collected from SmartBrief showing different opinions regarding the US advertising market, social media marketing plans, regulation and more: What overall trend do you anticipate in the U.S. advertising market in 2011? More slow, steady growth 64.42% U.S. advertising spending will be about the same 22.12% Economic growth and ad spending will accelerate rapidly [...]
Filed Under: Advertising, Featured Post, marketing, Statistics, Technology Tagged With: 2011, ads, Advertising, advertising industry, Agency, Economy, Evans Media Group, job creation, KC, KS, PR, regulations, SEO, smartbrief, social media, social media marketing
Is Facebook Missing The Mark With Their Targeted Ads?
TweetHow good at targeting is Facebook? From ads regarding shoes to the latest TV shows and their episodes, Facebook is serving up a ton of online ads. After their latest phase in ad targeting in November, it will be interesting to see how they continue to adapt their targeting, focusing on demographics and interests. Many [...]
Filed Under: Advertising, Facebook, Local, marketing, social media, Social Media News, Technology Tagged With: click through rates, Facebook, increased targeting, missing ad targeting, targeted ads
Beware … The End Is Near … For Google, At Least.
TweetPundits web wide are asking if Google is afraid of Facebook based on the latest comScore data regarding time spent on sites owned by each of the megalith internet companies. Well … hold on a minute … last time I checked, actual time spent on Google’s search site averages about 3 nano seconds to return about 150 gazillion results, [...]
Filed Under: Advertising, Business, Economy, Facebook, Headline News, LinkedIn, marketing, mobile marketing, Site News, social media, Social Media News, Statistics, Technology, Traditional Marketing, twitter Tagged With: Agency, Evans Media Group, Facebook, Google, Kansas City, marketing, mobile marketing, Online, overland park, Paul Evans, PR, Sara Paxton, SEM, SEO, social media, time spent on facebook, time spent on google, twitter, yahoo
What Can Location Based Services Do For You?
TweetAccording to the Chinese calendar, 2010 is the year of the Tiger, but for social platforms it is the year of Location Based Services. A location based service may not strike as much fear in the heart as a tiger would, but it is a service that should stop some businesses in their tracks because [...]
Filed Under: Advertising, Business, Economy, Entertainment, Featured, Featured Post, Headline News, Kansas City, Local, Location Based Services (LBS), marketing, mobile marketing, News, social media, Technology, twitter Tagged With: Advertising, Agency, audience, blog, Brightkite, business, campaigns, Eat Pray Love, Evan Miller, Evans Media Group, Facebook, Foursquare, Gowalla, Kansas City, lbs, location based service, Loopt, marketing, mobile marketing, new york times, NFL, Online, overland park, Patriots, Paul Evans, Places, PR, Sara Paxton, SEM, SEO, small business, social media, social media agency, Toms Shoes, twitter, Virgin America, whrrl, youtube
Social Networking by People 50+ Doubles in One Year Pew Research Reports
TweetA new Internet & American Life Project by the Pew Research Center reveals that social networking use among Internet users ages 50 and older nearly doubled from 22 percent in April 2009 to 42 percent in May 2010, according to a new report from the Pew Internet & American Life Project. Social networking use among [...]
Filed Under: Advertising, Business, Economy, Entertainment, Facebook, LinkedIn, Local, marketing, social media, Statistics, Technology, twitter Tagged With: Advertising, Agency, audience, Evans Media Group, Facebook, frequency, Kansas City, marketing, mobile marketing, Online, overland park, Paul Evans, PR, Sara Paxton, SEM, SEO, social media, twitter