Groupon As The Emperors Tailor?
You remember the story … The Emperors New Clothes a short tale by Hans Christian Andersen about two weavers who promise an Emperor a new suit of clothes that are invisible to those either unfit for their positions, stupid, or incompetent. When the Emperor parades before his subjects in his new clothes, a child cries out, “But he isn’t wearing anything at all!” The tale has a modern twist. Restaurant owners are being told by Groupon that their online couponing model...
Read MoreFacebook’s Fab Upgrade For Pages and Their Admins
If you are an administrator for a Facebook page, you have received or will be receiving shortly, an email from Facebook announcing new changes for pages, allowing increase interactions and monitoring of fans interacting with pages. As an administrator of a large number of pages, I think these features have been a long time coming, and I am excited that Facebook has finally rolled these out. You will receive an email from Facebook similar to the one below indicating the new features. Initially,...
Read MoreDid You Observe or Engage for Super Bowl XLV?
This year for the super bowl, not too many ads aired without a link displayed to their corresponding website, their twitter or facebook pages, and in Audi’s case, their ad took a twitter hashtag mainstream. We spent Super Bowl XLV engaged online, devouring Buffalo Wild Wings at our local Buffalo Wild Wings location. Some may think this is sensory overload, but we feel like we’ve uncovered the best way to watch big events like the super bowl. We drove to our local Buffalo Wild...
Read MoreCast Your Vote! Best and Worst Ads of Super Bowl 45?
Share your thoughts on super bowl 45 and which ads were your favorite. [poll id=”4″] From the buzz on Twitter, it seems many were disappointed! Which ads from Super Bowl 45 were the GREATEST disappointment? [poll id=”5″] Can’t remember? Check out this line up in order of the game to refresh your memory...
Read MoreThe Three Smartest Words in Advertising … Ever
These three words that have sold more product, driven more repeat business and caused a consumer behavior phenomenon that no other three words in advertising have ever accomplished.
Read MoreSmartBrief Advertising Industry Predictions for 2011
Recent responses collected from SmartBrief showing different opinions regarding the US advertising market, social media marketing plans, regulation and more: What overall trend do you anticipate in the U.S. advertising market in 2011? More slow, steady growth 64.42% U.S. advertising spending will be about the same 22.12% Economic growth and ad spending will accelerate rapidly 11.54% Spending will be down from 2010 1.92% Do you expect your company to create jobs in...
Read More