What’s the Social Media ROI? Here you go.
Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from, those brands than they were before becoming fans/followers. A study of over 1,500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And 51% of Facebook fans and 67% of Twitter...
Read MoreTwitter Turns Tuesday Into Testing and Tweaking Time
Twitter, the micro-blogging service and social media company founded by Jack Dorsey, Evan Williams, and Biz Stone among others, has seen steady growth month over month and a combined growth over the past year of 294.26%. So, if you are a social media networking site with 23 million unique visitors, what do you do to attract a revenue stream and more users? Apparently, spend a day testing out some new features and updates. And that is just what they spent today doing. Twitter spent Tuesday doing...
Read MoreI Lost A Friend Yesterday …
Martin Stein, Founder of RMI Direct Marketing passed from this life yesterday after a losing a battle with cancer. Martin and I shared a love of the arts and as such sat on the board of a little performing arts center in Danbury, CT and enjoyed many a warm summer evening under the stars listening to artists as varied as The Three Tenors, Willy Nelson, Sheryl Crow, Kenny Loggins and Melissa Etheridge and greats like BB King, Steve Winwood and Jerry Garcia. Martin had a great love for food and...
Read MoreBetty White to Appear on SNL – Thanks to Facebook Fans!
It all started with a 29-year old man living in San Antonio around New Year’s Eve. He created a simple, and even polite Facebook page called “Betty White to Host SNL (please?)!” The initial goal was to find at least 5,000 fans and then share the feedback with the executive producer of SNL, Lorne Michaels, hoping this would inspire SNL to feature the octogenarian as a Saturday Night Live host. Near the end of January, the page hit the original goal of 5,000 fans, after about a...
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