Posts by paulevans

Groupon As The Emperors Tailor?

Posted by on Feb 7, 2015 in Advertising, Featured, Featured Post, marketing, Recent Posts, social media, Social Media News, Traditional Marketing | 0 comments

Groupon As The Emperors Tailor?

You remember the story … The Emperors New Clothes a short tale by Hans Christian Andersen about two weavers who promise an Emperor a new suit of clothes that are invisible to those either unfit for their positions, stupid, or incompetent. When the Emperor parades before his subjects in his new clothes, a child cries out, “But he isn’t wearing anything at all!”  The tale has a modern twist. Restaurant owners are being told by Groupon that their online couponing model...

Read More

Google: The 800 Pound Gorilla in the room.

Posted by on Jun 18, 2012 in Blog, Recent Posts | 0 comments

Google: The 800 Pound Gorilla in the room.

Market share is the golden ring we all chase in business. Having 5 or 20 percent more or less than a closest competitor is what keeps a lot of business owners awake at night. Google can sleep well.

Read More

The Three Smartest Words in Advertising … Ever

Posted by on Jan 7, 2011 in Advertising, Branding, Business, humor, Kansas City, marketing, mobile marketing, Online Marketing, social media, Traditional Marketing | 0 comments

The Three Smartest Words in Advertising … Ever

These three words that have sold more product, driven more repeat business and caused a consumer behavior phenomenon that no other three words in advertising have ever accomplished.

Read More

Lest We Forget … 69th Anniversary of Pearl Harbor Remembered

Posted by on Dec 7, 2010 in Entertainment, Featured Post, Headline News, Kansas City, Local, social media | 0 comments

Lest We Forget … 69th Anniversary of Pearl Harbor Remembered

Lest we forget … today is the 69th anniversary of the sneak attack on the US Pacific Fleet anchored in Pearl Harbor, on the island of O’ahu in Hawaii where 2,403 American servicemen and women lost their lives. This years event was attended by just 120 survivors as due to advancing age there are fewer remaining each year. That attack thrust the US into World War II and a total of 405,399 American military personnel lost their lives in combat and non-combat roles during the...

Read More

Beware … The End Is Near … For Google, At Least.

Posted by on Sep 15, 2010 in Advertising, Business, Economy, Facebook, Headline News, LinkedIn, marketing, mobile marketing, Site News, social media, Social Media News, Statistics, Technology, Traditional Marketing, twitter | 0 comments

Beware … The End Is Near … For Google, At Least.

Pundits web wide are asking if Google is afraid of Facebook based on the latest comScore data regarding time spent on sites owned by each of the megalith internet companies. Well … hold on a minute … last time I checked, actual time spent on Google’s search site averages about 3 nano seconds to return about 150 gazillion results, while Facebook users languish in the throws of interpersonal communication for hours on end. Hardly a fair fight. Yes, I do realize they are talking about...

Read More