Is Facebook Missing The Mark With Their Targeted Ads?
How good at targeting is Facebook? From ads regarding shoes to the latest TV shows and their episodes, Facebook is serving up a ton of online ads. After their latest phase in ad targeting in November, it will be interesting to see how they continue to adapt their targeting, focusing on demographics and interests. Many feel Facebook will save the declining click through rates that have been falling for years. Many marketers are hoping that with the surge of social networks, and increased...
Read MoreLest We Forget … 69th Anniversary of Pearl Harbor Remembered
Lest we forget … today is the 69th anniversary of the sneak attack on the US Pacific Fleet anchored in Pearl Harbor, on the island of O’ahu in Hawaii where 2,403 American servicemen and women lost their lives. This years event was attended by just 120 survivors as due to advancing age there are fewer remaining each year. That attack thrust the US into World War II and a total of 405,399 American military personnel lost their lives in combat and non-combat roles during the...
Read MoreWhat Can Location Based Services Do For You?
According to the Chinese calendar, 2010 is the year of the Tiger, but for social platforms it is the year of Location Based Services. A location based service may not strike as much fear in the heart as a tiger would, but it is a service that should stop some businesses in their tracks because of the possibilities an LBS can have. Right now the most popular LBS platforms are Foursquare and Facebook’s imitation with Places. Foursquare has the numbers and Places has the name behind the name,...
Read MoreSocial Networking by People 50+ Doubles in One Year Pew Research Reports
A new Internet & American Life Project by the Pew Research Center reveals that social networking use among Internet users ages 50 and older nearly doubled from 22 percent in April 2009 to 42 percent in May 2010, according to a new report from the Pew Internet & American Life Project. Social networking use among Internet users ages 50-64 grew by 88 percent over the past year, from 25 percent in April 2009 to 47 percent in May of 2010. During the same period, use among those 65 and...
Read MoreTwitter Wants You To Push Its Buttons … Twitter’s New Tweet Button, That Is
Tweet Twitter has become ubiquitous with sharing information through social media. In fact, according to a recent post on their blog, Twitter shares that nearly a quarter of all Tweets include a link. One of the common complaints surrounding Twitter is the work that is required to share information in the form of a Tweet. Copy. Paste. Shorten the link. Bouncing around between multiple browser tabs. Twitter thinks that this is simply too much work, and in a wave of recent improvement...
Read MoreLocation Based Social Media … The Sexy Newcomer to the Social Scene
Tweet No matter how you look at it, Foursquare is sexy and offers something that Facebook and Twitter do not. Foursquare is a Location-Based Service (LBS) that has been around since March of 2009 and has 1.3 million members already checking into it’s registered locations. This number, actually the growth, is incredible. it is comparable to a ten year span in US population growth where according to the US census, in the period from 1850 to 1860 our nation went from approx. 31 million to 39...
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