Is Facebook Missing The Mark With Their Targeted Ads?
How good at targeting is Facebook? From ads regarding shoes to the latest TV shows and their episodes, Facebook is serving up a ton of online ads. After their latest phase in ad targeting in November, it will be interesting to see how they continue to adapt their targeting, focusing on demographics and interests. Many feel Facebook will save the declining click through rates that have been falling for years. Many marketers are hoping that with the surge of social networks, and increased...
Read MoreLest We Forget … 69th Anniversary of Pearl Harbor Remembered
Lest we forget … today is the 69th anniversary of the sneak attack on the US Pacific Fleet anchored in Pearl Harbor, on the island of O’ahu in Hawaii where 2,403 American servicemen and women lost their lives. This years event was attended by just 120 survivors as due to advancing age there are fewer remaining each year. That attack thrust the US into World War II and a total of 405,399 American military personnel lost their lives in combat and non-combat roles during the...
Read MoreSocial Networking by People 50+ Doubles in One Year Pew Research Reports
A new Internet & American Life Project by the Pew Research Center reveals that social networking use among Internet users ages 50 and older nearly doubled from 22 percent in April 2009 to 42 percent in May 2010, according to a new report from the Pew Internet & American Life Project. Social networking use among Internet users ages 50-64 grew by 88 percent over the past year, from 25 percent in April 2009 to 47 percent in May of 2010. During the same period, use among those 65 and...
Read MoreTwitter Wants You To Push Its Buttons … Twitter’s New Tweet Button, That Is
Tweet Twitter has become ubiquitous with sharing information through social media. In fact, according to a recent post on their blog, Twitter shares that nearly a quarter of all Tweets include a link. One of the common complaints surrounding Twitter is the work that is required to share information in the form of a Tweet. Copy. Paste. Shorten the link. Bouncing around between multiple browser tabs. Twitter thinks that this is simply too much work, and in a wave of recent improvement...
Read More“Shocked” By Recent Facebook Virus and Spam Attack
Tweet Beware of a recent Facebook virus that we’ve seen circulating online beginning early today, Friday, June 25, 2010. It will arrive as a message in your inbox on Facebook and will include a link. Immediately delete this message and do not click on the link. If you receive this message, you should notify the individual so that they can change their password and make an update to their friends not to click on the link and that they have been hacked. Here is an example of the message...
Read MoreTwitter’s A Buzz About Brands
Tweet In a recent study released by eMarketer, a leader in research and analysis on Digital Marketing and Media, it was revealed that based on an April 2010 study by ROI Research commissioned by Performics, active Twitter users spend one-third of their time tweeting about companies or products. Furthermore, Twitter users aren’t shy. 32% actively make recommendations, while 30% ask for recommendations in their own purchasing decisions. Many marketers are trying to encourage this behavior...
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