Social Media is a Science. Rocket Science, in fact.

TweetYes, that’s what I said. Rocket science.  Shaking your head in disbelief? Really? Well, would you design or develop your own website? Or would you look to a web development company or web designer to complete that piece of your marketing toolkit. Likewise, would you shoot your own television commercial or buy or place your [...]

Death of the Direct Message (Part I)

TweetUnfortunately, Twitter still finds value in the Direct Message and the automated DM. We don’t share that opinion, and the recent onslaught on Direct Message hacking and spamming only prove the diminished value of this feature. Beware of the recent spam DM that we have been receiving. See a preview of the messages here: Don’t [...]

My Blog Has a First Name … It's B.R.A.N.D.

TweetIn the old days … that is, before the web and more recently social media … choosing the name for your business was a simple matter. If your name was Bob and you were a plumber’s apprentice, there finally came a time for you to spread your wings and go off on your own. Now [...]