The Three Smartest Words in Advertising … Ever
These three words that have sold more product, driven more repeat business and caused a consumer behavior phenomenon that no other three words in advertising have ever accomplished.
Read MoreLest We Forget … 69th Anniversary of Pearl Harbor Remembered
Lest we forget … today is the 69th anniversary of the sneak attack on the US Pacific Fleet anchored in Pearl Harbor, on the island of O’ahu in Hawaii where 2,403 American servicemen and women lost their lives. This years event was attended by just 120 survivors as due to advancing age there are fewer remaining each year. That attack thrust the US into World War II and a total of 405,399 American military personnel lost their lives in combat and non-combat roles during the...
Read MoreTwitter’s A Buzz About Brands
Tweet In a recent study released by eMarketer, a leader in research and analysis on Digital Marketing and Media, it was revealed that based on an April 2010 study by ROI Research commissioned by Performics, active Twitter users spend one-third of their time tweeting about companies or products. Furthermore, Twitter users aren’t shy. 32% actively make recommendations, while 30% ask for recommendations in their own purchasing decisions. Many marketers are trying to encourage this behavior...
Read MoreGrass Roots Social Media Initiative To Save The Kansas City Folgers Plant
Horrors! The delicious smell of roasting coffee as you walk or drive anywhere near Broadway in the heart of down town Kansas City is about to be stanched for ever! Since 1908 the aroma that has been delighting passers-by, its caffeinated tendrils wafting passed the noses and awakening the senses of Kansas Citians for more than a hundred years is about to be snuffed out by parent company, J.M. Smucker Co. According to an article in the Kansas City Star, Folgers Coffee Co. will close its longtime...
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