Groupon As The Emperors Tailor?
You remember the story … The Emperors New Clothes a short tale by Hans Christian Andersen about two weavers who promise an Emperor a new suit of clothes that are invisible to those either unfit for their positions, stupid, or incompetent. When the Emperor parades before his subjects in his new clothes, a child cries out, “But he isn’t wearing anything at all!” The tale has a modern twist. Restaurant owners are being told by Groupon that their online couponing model...
Read MoreCast Your Vote! Best and Worst Ads of Super Bowl 45?
Share your thoughts on super bowl 45 and which ads were your favorite. [poll id=”4″] From the buzz on Twitter, it seems many were disappointed! Which ads from Super Bowl 45 were the GREATEST disappointment? [poll id=”5″] Can’t remember? Check out this line up in order of the game to refresh your memory...
Read MoreThe Three Smartest Words in Advertising … Ever
These three words that have sold more product, driven more repeat business and caused a consumer behavior phenomenon that no other three words in advertising have ever accomplished.
Read MoreHappy 80th Birthday Mickey Mouse!!
“I hope that we never lose sight of one thing: that it was all started by a Mouse.” – Walt Disney. We remember these famous words on 80th Mickey Mouse birthday. On this day 80 years ago, the scrawny little mouse broke onto the scene with his first film Steam Boat Willie, On November 18, 1928 Mickey’s debut was showcased in a colony theater in New York City. It was a great hit and thus the date was officially declared to be Mickey Mouse’s birthday. The image of a mouse came...
Read MoreBeware … The End Is Near … For Google, At Least.
Pundits web wide are asking if Google is afraid of Facebook based on the latest comScore data regarding time spent on sites owned by each of the megalith internet companies. Well … hold on a minute … last time I checked, actual time spent on Google’s search site averages about 3 nano seconds to return about 150 gazillion results, while Facebook users languish in the throws of interpersonal communication for hours on end. Hardly a fair fight. Yes, I do realize they are talking about...
Read MoreKing James and How He Leveraged Twitter …
Tweet What can business owners learn from LeBron James? Any thoughts on what the most active water cooler buzz was about recently? World events? Global warming? The BP oil debacle? Not so much … Arguably the biggest question on the tip of everybody’s tongue was where NBA all star LeBron James would end up? While the rest of the NBA’s free agents had their people release their future plans to the media, LeBron took an unusual and heretofore untried marketing approach. Keeping his...
Read More