Did You Observe or Engage for Super Bowl XLV?
This year for the super bowl, not too many ads aired without a link displayed to their corresponding website, their twitter or facebook pages, and in Audi’s case, their ad took a twitter hashtag mainstream. We spent Super Bowl XLV engaged online, devouring Buffalo Wild Wings at our local Buffalo Wild Wings location. Some may think this is sensory overload, but we feel like we’ve uncovered the best way to watch big events like the super bowl. We drove to our local Buffalo Wild...
Read MoreThe Three Smartest Words in Advertising … Ever
These three words that have sold more product, driven more repeat business and caused a consumer behavior phenomenon that no other three words in advertising have ever accomplished.
Read MoreWhat Do 10 Million Facebook Friendships Look Like?
Recently, an intern working on Facebook’s data infrastructure engineering team took a sample of nearly 10 million pairs of friends from Facebook’s data warehouse and plotted out their relationships. The result? This intriguingly beautiful image and an accurate map of the world. Here are the thoughts that Paul shared about the image and its creation: After a few minutes of rendering, the new plot appeared, and I was a bit taken aback by what I saw. The blob had turned into a...
Read MoreBlack, Green and Cyber – The Colors of Online Spending
In a look at the colors of the online spending rainbow, ComScore reported the holiday season retail e-commerce spending for the first 43 days of the November – December 2010 holiday season. To date, more than $23.82 billion has been spent online, which is a 12 percent increase versus the same time period for 2009. The week ending December 12 surpassed $5.31 billion in spending, an increase of 12 percent in comparison to the same week in 2009. Monday, December 13, known as “Green...
Read More