Groupon As The Emperors Tailor?
You remember the story … The Emperors New Clothes a short tale by Hans Christian Andersen about two weavers who promise an Emperor a new suit of clothes that are invisible to those either unfit for their positions, stupid, or incompetent. When the Emperor parades before his subjects in his new clothes, a child cries out, “But he isn’t wearing anything at all!” The tale has a modern twist. Restaurant owners are being told by Groupon that their online couponing model...
Read MoreTwitter Leaves LinkedIn In The Lurch
Today, LinkedIn began emailing its members regarding changes to how you can incorporate and tweets into your LinkedIn profiles.
Read MoreDigital Video Boosts Effectiveness of Cross-Media Campaigns
In a world where brands are increasingly seeking a competitive ROI, digital video is emerging as an effective platform in cross-media marketing campaigns. Especially in aggressive sectors, it proves that intelligence and resourcefulness can out-perform a big budget. Not only is it the trendiest manner for communicating on the Web, but it is freely dispersed, enhances site ranking and builds brand name credibility. A growing number of consumers and potential clients prefer to see and hear about...
Read MoreMobile Marketing: Creating a Competitive Advantage
With the constant proliferation of media platforms, brands are researching and discovering strength within the mobile realm to create consumer awareness and engagement. The benefit is in the name itself.
Read MoreWordPress Watch: New SendPress Plugin Makes It Easier to Hit Send
As an agency that solely builds in WordPress, we were excited to hear about a new plug in that will be useful to small businesses and others that use WordPress as a CMS and also send out a lot of email newsletters or email content to subscribers...
Read MoreGoogle: The 800 Pound Gorilla in the room.
Market share is the golden ring we all chase in business. Having 5 or 20 percent more or less than a closest competitor is what keeps a lot of business owners awake at night. Google can sleep well.
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